The Best A Fan Can Get - Gillette

This integrated campaign not only launched Gillette's limited edition Cricket World Cup razors, but also got cricket fans and cricket legends teary-eyed and talking, a lot more than we expected.

The  Gillette Flexball, Gillette's most advanced razor yet, was set to be  launched in India. Creating a niche for this beautiful piece of engineering, we positioned it as a piece of the future.