ARCHIVE

---

This campaign for William Penn leveraged the hype surrounding the FIFA World Cup, puzzling fans

and tickling their fancies, while putting across the brand proposition straight and simple.

Winning this prestigious account offered many joys including this film.

The subtle, but no so much print and outdoor creative for Scotch-Brite Lint Roller was my first serious shot at creating award winning work. It made a couple of shortlists.

A change in its marketing approach meant that Kinder Joy would be available in two distinct packs targeted specifically at boys and girls. With different toy launches for each gender every few months, this integrated campaign consistently engaged and enthralled children.

These short films for Tic Tac were part of a campaign for new flavour and  pack launches. Featuring the Tic Tac pills as animated characters, their sheer simplicity made them instant hits.

This campaign launched the much-awaited Alienware X51 and gave avid gamers enough reasons to get their hands dirty.

This film launched Britannia Rusks, sending sales figures and viewers into orbit.

I've worked on quite a few real estate campaigns. I haven't enjoyed writing any as much as I have this one.

This animated film for Hubtown Seasons was my first experiment with a medium I have grown to love. The results were both category-breaking and most satisfying.

Shot across the length and breadth of India, capturing the pace of its everyday, this film brought alive the competitive nature that is intrinsic to all Indians.