#LockItToRockIt - Glance

This pitch win and subsequent campaign for Glance brought alive the product promise in slick fashion. By using the metaphor of locked doors to firmly establish the real estate, lock  screens, on which Glance resides, we created an engaging integrated campaign #LockItRockIt, which grew the number of Daily Active Users on the platform from 75 million to 100 million. 

With the intent of firmly planting the brand name in the minds of consumers, we set about this ambitious campaign for Glance, powered by famous faces and an entertaining running gag. Brought alive through television. digital and social media interventions at scale, in various languages, it is safe to assume the world now knows that Ye Glance Hai - This is Glance. 

The campaign was awarded at YouTube Works India 2021.