We Are Unstoppable - Sonata

Tasked with shining a ray of positivity on a shoestring budget in the middle of a pandemic, here's the phoenix we pulled from the ashes. Apart from digital and social media, the campaign also found its way into popular culture, spawning its very own series on the Discovery Channel.

When the worst of the pandemic was over, we chose to celebrate India's foray into life as we knew it by capturing the distinct outlooks of ethnically diverse Indian states.